About ALLE!

ALLE (a trade name of Ethiopian Trading Enterprise) is a public wholesale enterprise whose primary mandate is to increase affordability of goods to consumers, support increased competition and investment in the private sector, and to facilitate the development of a modern trade sector in Ethiopia.

We provide food and other fast moving consumer goods through our modern “cash and carry” stores operating according to international best practices and consistently offering quality products at affordable prices.
We aim to develop a commercially viable business, while reducing consumer costs and inflation in the country. Our vision is based on the belief that our community deserves a higher quality of life and a brighter future.